- Opportunities for women (and men, where applicable) to be recognized for their beauty and good taste at least once a year by friends and families (not to mention fellow workers and grocery-store attendants) as they moved resplendent from the morning to the night in the gowns, gloves, tiaras, veils and even shoes they had chosen with such care for days on which they were married;
- Enhanced justification for the investment of millions of dollars in elaborate dresses and accoutrements that are traditionally worn for one day only, after which they are consigned to the darkest reaches of the nation’s basement closets or the remotest corners of its attics;
- Motivational artillery for the newly married to keep their sylph-like figures so that they are able to fit themselves anew into their matrimonial finery every year.